Morrisons - Wine POS

For Morrisons’ wine promotion, I developed two distinct POS design concepts to engage shoppers. The first, "Why I Love It," focused on authentic, everyday endorsements, tapping into the power of personal recommendations. With research showing that over 50% of shoppers are influenced by friends and family, this concept highlighted real people’s reasons for loving these wines, making choices more relatable. The second, "The Best," celebrated Morrisons’ award-winning wines, showcasing accolades from BBC Good Food, GHK, and industry experts. By amplifying the voices of judges, journalists, and influencers, this approach built trust and excitement, inspiring confident purchases.